How to Choose Content for your LRN artist profile.

A new artist asks:

I was under the impression that it was important to post mp3s that are as close to how I would be performing as possible, but when I listened those of a few other artists, their mp3’s were very produced, with other instruments that I am certain they could not play all at once. Do you have advice for how to choose the best content for my LRN profile?

Great question!

Most of the time, a LRN host or host will go straight to video 1 in your profile. From there it’s anyone’s guess… video 2, audio 1, etc… we don’t know.

The way I think about it is… if they see a great representation of your “live, intimate concert” in video one, then that really opens up your options for the rest of your content. I want them to fall in love with a song, so I want to lead off my audio tracks with whatever recording has had the most success at hooking people — the song with most plays, most requests, most sales, etc.

They probably won’t get to your third mp3 if they don’t love at least one of the other two.

Best foot/feet forward… don’t worry about the shoes!

Testing 1, 2, 3

That said, there’s nothing like data to help you make decisions and adjust your profile over time. If you are having great success with your content – don’t change it! Have a look at this chart.

Host Responses to Booking Inquiries:

  • Yes… 13%
  • Maybe… 25%
  • Not Now… 41%
  • No… 21%

Yes/Maybe are italicized above, as we consider them “positive responses.” That means that 38% of host responses are favorable. If your positive responses are significantly lower than that, it could be worthwhile to change up your content before you make your next batch of inquiries.

Again, Video One in your profile is the most critical thing to update. (Changing your second mp3 is less likely to make a difference, unless it has a provocative title that people are likely to click on.)  [Note to self –  let’s see if we can get that data.. what are the most clicked items in an artist’s profile!]

It’s not just about content!

There are other important factors that can affect the responses you receive, including…

  1. are you pitching hosts who aren’t a good fit?
  2. are you not carefully reading their booking information and missing important cues?
  3. are you pitching dates without enough (or too much) lead time?
  4. are you not personalizing your inquiries in a meaningful way?

If you put little effort into your communications, you can’t expect a lot of effort in return.

Think. Guess. Track Results. Repeat!

Screen Shot 2019-12-05 at 3.02.48 PM

 

 

Author: Franman

Singer-songwriter, music entrepreneur, and founder of Listening Room Festival, ConcertsInYourHome, and Listening Room Network

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