Each year, we do a study to check what it takes to be successful with an artist membership at Listening Room Network. We always see a direct correlation with the number of inquiries made (effort) and the number of concerts booked (results).
We’ve grouped our acts into cohorts according to their concerts booked, and measured how many inquiries they made throughout the year. Here is what we found.
Acts who get 10+ gigs per year make 12 inquiries per month (on average.)
Acts who get 5-9 gigs per year make 5 inquiries per month.
Acts who get 1-4 gigs per year make 2 inquiries per month.
Acts who get 0 gigs per year make .2 inquiries per month.
Booking is challenging work, and it takes more than just making inquiries to successfully book shows. This study, however, points out that just making 12 inquiries per month (an hour’s worth of work) can lead to 10+ shows, or roughly $5000 worth of income*.
*Although results vary, $500 per show is a fair estimate.