Baker Booking – Promotion Plan for Successful Shows

Louise Baker is a talented and dedicated agent who represents some wonderful artists. Below is an excerpt from her newsletter, with some ideas to help you promote your shows. Not all may apply to you, especially if you host private house concerts… but consider some of these option to increase the success of your shows.

Baker Booking 

Promotion Plans for successful shows

Thanks for choosing one of our talented artists for a show at your venue/festival or house concert. We strive to provide an effective marketing campaign for each and every concert that we book. We consider our artist a partner in this promotion effort along with the venue host/presenter. During this time when so many artists are touring again it is essential that we work together to bring your patrons to the show as well as our artist’s fans.

Here’s what we (Baker Booking) intends to do:

Provide up-to date effective promotional materials from artist’s EPK

List/co-host the event on Baker Booking FB pages and invite friends

Promote in BB weekly newsletter 

Cross promote to our FB Groups

Here’s what we ask Artists to do: 

Our artists and their support team ( publicists, social media assistants)

       List the shows in a timely manner on their tour schedule

       Send show information to fans via their newsletter

       Create events and posts on FB and Instagram

       Create video promos upon request

       Send posters upon request

Here’s what we ask Hosts to do: 

List the show on your website and provide the ticket link

  Create Facebook Event- use current promo material

  Consider boosting the Event 7-10 days prior to the event

  Make Baker Booking and the artist a co-host on your Facebook Page.    

   Provide an up to date media list with contact information


LRFest 2023 – Artist Applications Open for Listening Room Festival

Artist Applications for Listening Room Festival 2023 are open until July 30th, but only 160 applications will be accepted, so artists are encouraged not to wait until the deadline.

This festival helps artists make money playing house concerts, as they travel to play a showcase for the largest gathering of house concerts in the world. Several dozen house concerts will be scheduled over 3 nights.

Another unique twist is that the contest judges are active house concert presenters, so any artist in the contest has the potential to get a booking or two even if they don’t get selected as a festival performer. 60-70 judges from the Listening Room Network are expected this year.

The festival takes place March 9-12, 2023, in and around the Tampa Bay region. The festival showcase is March 10th at the Palladium Theater in St. Petersburg.

Last year’s artists included Danny Schmidt, Sam Robbins, Mare Wakefield and Nomad, and The Whispering Tree.

Music fans interested in hosting a show in their home or office are invited to contact the festival as well.

Contact Fran Snyder,, 727-280-6208

For Immediate Release

Listening Room Festival was a great introduction into the community in St Pete and all of our hosts did a fantastic job at setting up the space and making us feel right at home. The money was great and we made lasting fans and friendships. I would recommend the Listening Room Festival to any artist who appreciates performing in front attentive, supportive audiences that appreciate the gift of good music and connection. – Rory, Quiles and Cloud

Learn more and apply at