“We only book acts we’ve seen…”


It’s so annoying! And it’s not always TRUE, even though it’s not a lie*.

A LOT of hosts/venues insist on seeing an artist before they book them, and that makes complete sense. They’ve spent months/years building an audience, and earning their trust that the concerts are always great. And MAYBE, they once had an experience where they were impressed with an artist’s online channels, but were disappointed/embarrassed by the concert that took place.

That’s when they create the new RULE: Must see you play in person before booking.

So what is a touring artist to do? With the help of our REMINDER button, you switch to the long game. Here’s an example::

I’m booking a tour of Florida in September because I like mosquitos and hurricanes. One of the hosts I want to approach says they must see me before booking. OK. On their profile, I set a reminder that I want to reach out to them 4 weeks before my Florida shows, with a message like

“Hi Host, since you only book acts you’ve seen, I have booked 3 shows in your area in September, and I’d be delighted to put you on our guest list for any of the three shows… [list of dates, nearby cities.] It would be so great to meet you and to see if our live show connects with you like we think it will. Please let us know if you can make one!”

Ninja move: If no response, try again 10 days later.

Shaolin Master: If no response, try 2 days before the first show.

Buddha: Rest. Enjoy the tour as it was meant to be.

USE the reminder button. It can be super-effective.

*Not a lie? – I’ve seen more than one host break this rule when the right act with an undeniable video reaches out.

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Why Listening Room Network is Absent from Social Media

While sharing my thoughts, experiences, wishes, and dreams on social media has led to many blessings, I am now becoming more private online, and that includes ListeningRoomNetwork, our festival and related business activities.

There was a time when we didn’t know each other’s every fleeting thought. And it was OK. Maybe it was better?

There’s something about human nature that seeks to find patterns, something in common. And there’s something about us that is riveted by conflict. Posts on social media, especially Facebook, seeking to share and explore issues too often descend into disrespectful conflict.

There’s also something about us that craves products that seem FREE. The hidden cost is the corporate abduction of our data, repackaged and sold to advertisers, spammers, and even thieves.

The final straw for me was learning that 3 of our Facebook pages (ConcertsInYourHome, ListeningRoomNetwork, and ListeningRoomFestival) had been taken from me. I had invested many thousands of dollars creating and promoting these pages. Some hacker in eastern Europe managed to remove me as admin, severing my access to my followers. How do I know this? Facebook told me.

And even though Facebook has a record of every keystroke I made to create and maintain these pages for years, they would not return these pages to me unless I gave them a copy of my driver’s license. It would be rudimentary for them to establish my identity with the gobs of information they already have. They just want more. I refused.

Of course, after 10-15 years of feeding them my data, I still have tons of useful connections and friendships with my Facebook profile, and it’s difficult to look away. There are interesting and kind people that I can only connect with via Facebook. But if I post something that has anything to do with my business, Facebook finds a way to hide that from you, unless I pay them.

Give us more money. Give us more data.

Trust us. Trust Alexa. Trust Google. Trust that Ring Camera. Trust. Trust. Trust.
Never mind the constant parade of hacks and leaks of our personal information by corporations and government entities.

Give us your info and we’ll make your life easier and more fun. It’s mostly true!
The trend is so powerful. How can you resist? Everyone is doing it.
Do you really want to go backwards?

I have no desire to live in the woods and to cut myself off from modern life. I enjoy the city and I like Google maps. I occasionally like to make a ripple in the water and see who is swimming online.

So – I can’t promise you won’t see me on social media, but I will be as absent as possible.

But the NETWORK? Doesn’t it need exposure and promotion via social media?

Not really. Our members are free to use social media as they wish, and they often share our content. Over the years I’ve found that our best artists and hosts come from word of mouth, not advertising.

For example, one of our artists tells a talented friend, “You have to join this site – it’s where I get most of my best gigs!”

Or an attendee asks a house concert host, “How do you do this?” and the response is “I joined ListeningRoomNetwork.com – they make it so easy.”

So, I’m not paying for clicks on ads and pages. I’m going as directly as possible to the people who appreciate what we do, and working to inspire them so they’ll share what we do.

If you want more, you can subscribe to our Podcast or join our network as a fan.

What do you think? I welcome your feedback here. https://my.listeningroomnetwork.com/contact

Fran Snyder

Founder, Listening Room Network & Festival

#LRFest – Listening Room Festival 2021 Recap!

Showcase at the Mahaffey Theater, April 2022. Photos by Donna Green

 

Due to Covid, we were forced to explore outdoor spaces for our Listening Room Festival Showcase. Thankfully, we were able to rent the beautiful courtyard between the Mahaffey Theater and the Dali Museum.

This was a technical and financial challenge, as it was the first time we had to rent a stage, sound, and light in addition to the performance space. Our production choices worked out well, and Donna Green was able to capture some of our best pictures ever with this new setting.

We were also forced to scale down in terms of artists, selecting only TWO traveling acts instead of our usual 4 or 5. Joy Ike and Chris Trapper enjoyed enthusiastic audiences at house concerts as well as the showcase, and we were privileged to showcase local act Kristopher James as the opener for the showcase.

When we started LRFest in 2012, it felt like a moonshot. I wanted to create a gathering to celebrate house concerts, and to create a music showcase opportunity in the middle of a profitable tour. Most importantly, they build a base of friends, fans and potential gigs in Florida that will pay dividends for years to come.

As is the case with house concerts, the sweet, listening vibe and profitability are the obvious rewards that mask the more important developments of community and connection. On this front, each year, we see more hosts and fans travel to Tampa Bay area to attend shows and make new friendships. We see them cooperate for routing, lodging, and even for volunteer help at each other’s events. The festival community is creating a rich, cultural tapestry of music support in our region.

See you next year?

Will you apply as a performer
Will you host a show in Florida or the southeast?
Will you join your music tribe for a music vacation?

#LRFest – Listening Room Festival 2022 Recap!

Showcase at the Palladium Theater, March 25th 2022. Photos by Donna Green

As we approached our Tenth annual LRFest, we were still in uncertain times, with a significant portion of our community still concerned about Covid, vaccines, and Russian invasions to boot. Despite the jitters, we had a wonderful festival, and managed to please a fantastic group of performers – Danny Schmidt, Sam Robbins, Mare Wakefield & Nomad, and The Whispering Tree.

When we started LRFest in 2012, it felt like a moonshot. I wanted to create a gathering to celebrate house concerts, and to create a music showcase opportunity in the middle of a profitable tour. Most importantly, they build a base of friends, fans and potential gigs in Florida that will pay dividends for years to come.

As is the case with house concerts, the sweet, listening vibe and profitability are the obvious rewards that mask the more important developments of community and connection. On this front, each year, we see more hosts and fans travel to Tampa Bay area to attend shows and make new friendships. We see them cooperate for routing, lodging, and even for volunteer help at each other’s events. The festival community is creating a rich, cultural tapestry of music support in our region.

For me, the biggest thrill is the growing number of hosts and fans who travel to St. Petersburg for this event. They come from different cities, different states, and even different countries – to take in a music vacation filled with house concerts and time with their tribe. Thanks to Dani Goodband, Jim and DeBrenda Michienzi, and Alice Schaefer for making the trip this year!

We hope you’ll join us for this one-of-a-kind festival.

House Concert Photos from LRFest 2022. 

See you next year?

Will you apply as a performer
Will you host a show in Florida or the southeast?
Will you join your music tribe for a music vacation?

The Artist You Don’t “No”

House concert hosts and venues, over time, develop a “feel” for what artists tend to be like. Years on the road and stage can shape most of us in similar ways. Of course, artists are not all the same.

One way artists differ is how they book shows. There is a spectrum between distracted/disorganized/timid and focused/organized/tenacious.
The former artist will reach out once, maybe twice, and anything short of an enthusiastic reply means they will disappear from your life, for at least a year or two.

The latter artist will email again and again until you respond. Nothing short of a strict “No thank you” will deter them from reaching out until they have a solid answer. You might find them tiring because they “won’t get the hint,” but tenacious ones tour more and have longer careers. They deal with many hosts who are also distracted/disorganized, and the artist’s persistence leads to success often enough that they stick with it.

Some hosts are actually grateful that the artist hung in there and tried again.

Always keep this in mind. You should only host artists you are excited about. If you are unlikely to get excited about this artist, you are only wasting your time AND theirs by not saying so.

Artists are human, and in our network they are professionals. They deserve a clear answer.
It’s OK for a host to be uncertain, but if your gut feeling is “no,” it’s best for everyone if you just say it.

YES is our favorite answer.
NO is our second favorite answer.

The artist you don’t NO sometimes wishes you did.

Same Time Next Year? a.k.a. postpone, don’t cancel.

If you’re still dealing with having cancel or re-schedule dates, in many cases you can minimize the hassle by immediately choosing a new date a year later. Why?

  • Most hosts/venues aren’t booked 12 months out, even if they occasionally get to that point.
  • Typically if that month was good this year, it’ll be good next year.
  • It gives plenty of time to adjust, and reduces the chances that the show will have to be postponed a second time.

So rather than put it off, you can quickly pull your calendar, find the same time frame a year out, and choose the new date. Webflyers at LRN can easily be adjusted.

This way, you don’t have to repeat all the work of booking again, and trying to remember where you left off. Both parties decide, right away, to re-book. If the worst should happen and circumstances don’t improve, you’ll have plenty of time to make further adjustments if necessary.

Bottom line: it’s bad enough to postpone an event that both parties were looking forward to… why make re-booking harder than it has to be? It can take less than 5 minutes in most cases.

Even if the same exact month doesn’t work… in most cases it is still be better to re-book right away. Just get it done!

Ideas to Restart Your Concerts (#Covid)

Last Wednesday, a handful of hosts were able to join me on a Zoom call to discuss ideas and best practices for when we are ready to start hosting events again. In particular, how do we navigate audience size, promotion, proximity, food, bathrooms, schedule, etc.?

We didn’t cover everything, but here’s a recap of what we covered in 40 minutes.

How to Restart?

Start Small: LRN will recommend 50% capacity max for indoor shows. We’ll actively promote the TenTen Concerts format to encourage folks to do more shows, especially to help out local and regional acts.

Chairs: Spread them out more for obvious reasons, but also to minimize people touching each other’s chairs as they navigate to their seats.

Lodging: Book more local and regional acts who can drive home after the show.

Front Row: Singers/speakers have to project and can’t wear masks while performing, so it’s good to move the front row back further than usual.

Elderly and immunity-compromised guests should not be in the front row.

Outdoor setups provide more space, and allow people to bring their own chairs/picnic.

Merch Table: Disinfectant wipes should be available to wipe items.

Bath: Disinfectant wipes, lysol, etc. Enable people to clean whatever makes them more comfortable… toilet, doorknob, etc. One set concerts allow some guests to skip the bathroom altogether.

Food/Alcohol: Might be best to skip both – keep things simpler and cleaner. Invite guests to bring what they like, but not large portions for sharing.

Below are the suggestions I made before the conversation, which offer some additional context.

1. We’ll have to start small and/or outdoors for maximum safety. The point is to allow people plenty of space, not just between seats but extra space to walk around, especially in the congested areas. Consider limiting to HALF your previous capacity.

2. If possible start with local regional acts. With so much uncertainty, artists cannot confidently plan long trips. They will not be able to absorb cancellation costs or barely profitable touring anymore. Every gig has to make sense on its own. That means drastically reduced travel for the near term. Of course, if you have existing bookings, you should honor those if they still work for your artists.

3. We’ll have to limit the buffet and food sharing. There might be some creative answers here, but I think people will be most comfortable eating at home. Please consider how that might affect alcohol consumption… serving alcohol without food can be more risky.

4. We’ll have to be vigilant about safety and backup plans. What if you are scheduled to host a show in two days and now you have a cold/fever? Backup hosts/spaces would be very advisable. I recommend partnering with another local host for each event, especially if you do book an act that will be traveling. ONE of us will host this thing!
Also, audience members can be encouraged to wear masks. Have a “best mask contest” for each show!

5. Flexible pricing – if a number of our potential guests have lost work or income, it might be worthwhile to ask/promote a looser policy for donations. Please give less if you must, please give more if you can.

6. Smaller = more shows?
This probably sounds ambitious, but smaller shows are easier, and we’ll all be missing the opportunity to connect. Small house concerts will be one of the best ways to reconnect safely.

House Concert Contracts (Nontract?)

Over the years, many hosts have asked about contracts, which are sometimes sent by an agent representing the artist.

Avoiding Contracts?

Artists and agents, as they get more established, find it increasingly worthwhile to have signed contracts to protect their income and to develop standard expectations while on the road. Venues are accustomed to contracts, which often include a “rider” that spells out what the act expects on stage (tech rider) as well as accommodations – lodging, food, transportation and more. These riders can be a single-page, but are often 3-5 pages for a small act, and hundreds of pages for rock stars playing stadium shows.

House concerts rarely involve contracts. As you might expect, contracts and riders could prove intimidating for a house concert host, who is not running a business, but stepping up as a volunteer promoter. In addition, there are important reasons to avoid contracts for house concerts.

If the host signs a contract, it suggests the host is involved in the commercial aspect of the activity, instead of inviting friends over and allowing the artist to collect donations. Local zoning boards, insurance companies, the IRS, and other officials could take issue with a commercial activity in the home.

As covered in our chapter “Confirming the Show,” house concert details are best handled by email, which makes for a sufficient digital handshake. It is important to clearly state the expectations of the host and the artist/agent.

Here is what we tell our hosts at Listening Room Network

  • never sign anything that makes you uncomfortable
  • never agree to deliver something you “hope” you can make happen
  • only agree to a “guarantee” you can cover without missing a car payment

One of our European hosts emailed because she had just received a contract from a booking agent. She hadn’t seen that before, and wanted advice. There is a chapter on this in the upcoming book, but what do you think of my response?
“We do not recommend contracts for house concerts, but it is not unusual for agents to ask for them. My recommendation:

I would say “I don’t sign contracts because I am a volunteer host, not a business. However, I agree to do my best for [artist] according to the emails we have exchanged.”
If you are comfortable offering a guarantee (amount is up to you), I would also say “I do understand you are looking out for your artist, and that there are travel expenses. I can guarantee €100 in donations for this booking – if the collected donations are below €100, I will make up the difference to reach the minimum guarantee.” [You can guarantee less or more, the amount is up to you. Donations/guarantees are not affected by merchandise sales.]
If you like, instead of a contract, it is nice to make a summary email that describes the responsibilities of each person. It can look like a contract, but does not require signatures.

Again, don’t sign anything that makes you uncomfortable.

Are contracts evil? Are they enforceable? Will someone get sued?
(No. Maybe. Probably not.)

House concerts are a personal experience, and these events can cross a lot of territory that wouldn’t ordinarily happen with a traditional venue. If you have 5 roosters in the backyard that start crowing at 4:30am – you’ll want to bring that up, and it wouldn’t hurt to have a reliable tool to remind you.

In this spirit, it is helpful for hosts to have a checklist or fact sheet they can offer to the performers. Skip the signatures and have a simple email like this ready to go when you book an artist for a house concert

If we had to make a house concert contract, it might look something like the next page.

The House Concert “Nontract”

Artist Name: ________________ Agent/Solvent (if any)_____________________
Host with the Most Name:______________________
Both partiers, artist and host, make this agreement in order to create a fantastic, fun time, and to make sure they are aware of their responsibility doodads to make that happen.
________ is the date the house concert will take place
________ is the time the show will start
between ______ and _______ is the time the artist should arrive
the artist will perform ____ minutes, take a break, and then play ____ minutes more – give or take a few.

Artist (initial all that apply)
__ will show up on time, sober, friendly, and ready to entertain.
__ will remain at least as sober as the host.
__ is comfortable with house hold pets, except _______ and tarantulas.
__ will be friendly to the audience/hosts/guests, but may require some alone time and space before the start of the show.
__ will respect the home, and not leave wet towels on hardwood floors.
__ will honor the smoking policy, and does/does not need a convenient place to shoot up.
__ is comfortable with the host’s requirement of a show that would not be rated more than G/PG/R/X in content.

Host (initial all that apply)
__ have food for the artist, most likely _______
__ have a bed or room for the artist’s to stay the night. Bed will be free of teddy bears.
__ provide an obvious, marked container for guests to place the suggested donation (e.g. suggested donation: $15)
__ will/will not allow children to attend. Teenagers untethered to iPhones may attend.

Both parties are aware that brown stuff can hit the fan. That said, both artist and host will do their utmost to uphold this agreement. If the event must be cancelled, both parties will be as accommodating as possible, by doing things like adapting, re-scheduling, buying a few CDs, sending chocolates or whatever it is that a kind person would do. Artist will be aware that the host may have put a lot of time and effort into promoting the show, and the host will remember that an artist may have significant travel expenses as a result of the booking.

This agreement should not be entered into lightly. Therefore, we put on our serious faces and sign below.
______________
artist
______________
host

Each party (and the NSA) will keep this for reference.

LRN Launches Livestream Fund to Support Artists.

We’re building a Livestream Fund – your input please!

Since livestreamed shows will be the primary income of many artists for an extended period of time, we want to help LRN artists by subsidizing and promoting their livestreams.
Within a few days, I’d like to announce a list of private and corporate sponsors who will support a package of livestreamed shows. For example, $250 could give $50 to five performances.
You may have already noticed this page, which is growing by the day. https://my.listeningroomnetwork.com/events/stream
Artists typically post donate/payment links with their streams, so we are looking to supplement, not replace, that income.

Questions:

  1. I’d prefer not to take a percentage of this fund, but administering this program will cost money (web development, accounting, cc fees.) So I’m curious if you’d prefer to see me do a separate ask for these funds, or if I should take a small percentage (less than 5%) to make things simpler.
  2. We have one committed donor so far ($2000) and that would help us start by subsidizing 40 shows at $50 each. Would you rather see us promote fewer shows and subsidize at $100 each?
  3. If you are interested in supporting this, please PM me privately if you wish. fran@listeningroomnetwork.com
I understand that many hosts are affected by the economic situation, so please make sure you and your family are safe and secure before taking on additional responsibility like this.
Grateful for all of you. Please share any thoughts on how we could improve this idea.

Small events will lead the music recovery.

Screen Shot 2016-08-13 at 12.12.47 PM

I want to share some of my thoughts regarding the future of LRN, and our independent artists who embrace house concerts and small events as vital to their careers. Of course, at this moment, all events, public and private have been severely hampered or stopped.

In the near term, many commercial venues are likely to go out of business – venues that are unable to weather the drastic and sustained interruption of their business. The ones that go under are unlikely to come back quickly.

However, as covid-19 gets under control, as a large percentage of people become immune to it, music events will make a resurgence. The venues that manage to survive will find themselves with a bit less competition, and a thrilled clientele eager to celebrate and participate in the live music experience again.

House concerts, due to their volunteer nature, don’t become business failures. Although many hosts will suffer financial set-backs, the reality is that house concerts don’t require more than a space, an audience, and a musician. These personal, home-based events will become more vital than ever to re-start the touring careers of independent artists.

screen-shot-2017-03-02-at-11-13-50-pm

It’s also likely that small events will be the most advisable, due to lesser chance of viral transmission. Consequently, potluck dinners may need to stay off the music menu for a while. Hand-washing, elbow bumps, and electronic donations may also cement their place in our live music culture. I’d also bet that live-streaming these events will become the norm… pay little more to be there, chip in a bit less to watch online.

My message, of course, is that music isn’t going away. It’ll float online for a while, it’ll bring us together in small groups eventually, and house concerts will lead the way.

Stay tuned. Join us.We plan to be out front.

Fran Snyder

ListeningRoomNetwork.com