“We only book acts we’ve seen…”


It’s so annoying! And it’s not always TRUE, even though it’s not a lie*.

A LOT of hosts/venues insist on seeing an artist before they book them, and that makes complete sense. They’ve spent months/years building an audience, and earning their trust that the concerts are always great. And MAYBE, they once had an experience where they were impressed with an artist’s online channels, but were disappointed/embarrassed by the concert that took place.

That’s when they create the new RULE: Must see you play in person before booking.

So what is a touring artist to do? With the help of our REMINDER button, you switch to the long game. Here’s an example::

I’m booking a tour of Florida in September because I like mosquitos and hurricanes. One of the hosts I want to approach says they must see me before booking. OK. On their profile, I set a reminder that I want to reach out to them 4 weeks before my Florida shows, with a message like

“Hi Host, since you only book acts you’ve seen, I have booked 3 shows in your area in September, and I’d be delighted to put you on our guest list for any of the three shows… [list of dates, nearby cities.] It would be so great to meet you and to see if our live show connects with you like we think it will. Please let us know if you can make one!”

Ninja move: If no response, try again 10 days later.

Shaolin Master: If no response, try 2 days before the first show.

Buddha: Rest. Enjoy the tour as it was meant to be.

USE the reminder button. It can be super-effective.

*Not a lie? – I’ve seen more than one host break this rule when the right act with an undeniable video reaches out.

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LRFest Recap – March 2023!

Showcase at the Palladium Theater, March 10th 2023. Photos by Phil DeSimone.

Our 13th Annual Listening Room Festival was a celebration of music, intimate venues, and our growing community of music fans.

We had a wonderful festival, and managed to please a fantastic group of performers – Ariella, The Rough & Tumble, Jeffery Straker, A Tale of Two, and Peter Mulvey.

When we started LRFest in 2012, it felt like a moonshot. I wanted to create a gathering to celebrate house concerts, and to create a music showcase opportunity in the middle of a profitable tour. Most importantly, they build a base of friends, fans and potential gigs in Florida that will pay dividends for years to come.

As is the case with house concerts, the sweet, listening vibe and profitability are the obvious rewards that mask the more important developments of community and connection. On this front, each year, we see more hosts and fans travel to Tampa Bay area to attend shows and make new friendships. We see them cooperate for routing, lodging, and even for volunteer help at each other’s events. The festival community is creating a rich, cultural tapestry of music support in our region.

For me, the biggest thrill is the growing number of hosts and fans who travel to St. Petersburg for this event. They come from different cities, different states, and even different countries – to take in a music vacation filled with house concerts and time with their tribe. Thanks to Christine and Michelle Goguey, Jim and Brenda Michienzi, and Alice Schaefer for making the trip this year!

We hope you’ll join us for this one-of-a-kind festival next year!

HUGE thanks to our volunteers, our hosts, and the generous contributors who helped us bounce back from a couple of challenging years!

House Concert Photos from LRFest 2023. Photos by Fran Snyder.

Will you apply as a performer
Will you host a show in Florida or the southeast?
Will you join your music tribe for a music vacation?

Press Release: Listening Room Festival 2023

For Immediate Release

Florida “House Concert” Festival Connects Fans from All Over the World

LRF logo on white

The 12th Annual Listening Room Festival invites house concert presenters, artists and fans to join in this year’s festivities. Music-lovers from around the globe are traveling to St. Petersburg, FL to enjoy the house concerts, showcase, and planned group activities from March 9-13, 2023.

Five international contest winners will play the Festival Showcase (March 10) at the Palladium Theater in St. Petersburg, as well as house concerts in the surrounding region. This year’s artists are Peter Mulvey, Ariella, Jeffery Straker, A Tale of Two, and The Rough & Tumble . Reserved seats to the festival showcase are available ($45, $100 for VIP) at the festival website http://www.ListeningRoomFestival.com

The main showcase at the Palladium Theater features all five acts. Four of them play the main stage, and The Rough & Tumble will play the VIP after party downstairs at the Side Door. The music is acoustic-driven genres varying from folk, to blues, country and soul.

House concerts, the core of the festival, stem from a tradition that is hundreds of years old, but has seen a resurgence in the past few decades. Music fans volunteer to host living room concerts, and invite friends to attend an up-close-and-personal show by a professional touring artist. Attendees are asked to make a suggested donation of $20-25 per person directly to the performers.

17 House Concerts are scheduled for Thursday, Saturday, and Sunday of the festival. You can get the schedule and invites to these concerts by joining as a Listening Room Network FAN through the free link at http://www.ListeningRoomFestival.com

About the Listening Room Network:

Listening Room Network (LRN) creates and nurtures opportunities that pay artists to perform in a listening environment while bringing communities together with a renewed passion for live music. LRN and its signature websites (ConcertsInYourHome.com, OfficeConcerts.com) are leading innovators in the live music industry.

Contact/Press Photos:

Fran Snyder 727-280-6208, fran@ListeningRoomNetwork.com

Website: www.ListeningRoomFestival.com

Free house concert guide: Download (Link to PDF)

HighRes Press photos: Festival Artists.

LRN Fan Bulletin Upgrade!

I believe the new layout will be more compelling and effective for getting LRN fans out to your shows.

I once thought it was best to give folks the scope of our network, so they could share with friends in other areas, or check out shows where they travel.

Now we’ll focus on home regions, with lovely colorful pictures. Bulletin goes out every two weeks to fan members of LRN.

Enjoy! Fran

Baker Booking – Promotion Plan for Successful Shows

Louise Baker is a talented and dedicated agent who represents some wonderful artists. Below is an excerpt from her newsletter, with some ideas to help you promote your shows. Not all may apply to you, especially if you host private house concerts… but consider some of these option to increase the success of your shows.

Baker Booking 

Promotion Plans for successful shows

Thanks for choosing one of our talented artists for a show at your venue/festival or house concert. We strive to provide an effective marketing campaign for each and every concert that we book. We consider our artist a partner in this promotion effort along with the venue host/presenter. During this time when so many artists are touring again it is essential that we work together to bring your patrons to the show as well as our artist’s fans.

Here’s what we (Baker Booking) intends to do:

Provide up-to date effective promotional materials from artist’s EPK

List/co-host the event on Baker Booking FB pages and invite friends

Promote in BB weekly newsletter 

Cross promote to our FB Groups

Here’s what we ask Artists to do: 

Our artists and their support team ( publicists, social media assistants)

       List the shows in a timely manner on their tour schedule

       Send show information to fans via their newsletter

       Create events and posts on FB and Instagram

       Create video promos upon request

       Send posters upon request

Here’s what we ask Hosts to do: 

List the show on your website and provide the ticket link

  Create Facebook Event- use current promo material

  Consider boosting the Event 7-10 days prior to the event

  Make Baker Booking and the artist a co-host on your Facebook Page.              https://www.facebook.com/Baker-Booking-2058244337817152/

   Provide an up to date media list with contact information

LRFest 2023 – Artist Applications Open for Listening Room Festival

Artist Applications for Listening Room Festival 2023 are open until July 30th, but only 160 applications will be accepted, so artists are encouraged not to wait until the deadline.

This festival helps artists make money playing house concerts, as they travel to play a showcase for the largest gathering of house concerts in the world. Several dozen house concerts will be scheduled over 3 nights.

Another unique twist is that the contest judges are active house concert presenters, so any artist in the contest has the potential to get a booking or two even if they don’t get selected as a festival performer. 60-70 judges from the Listening Room Network are expected this year.

The festival takes place March 9-12, 2023, in and around the Tampa Bay region. The festival showcase is March 10th at the Palladium Theater in St. Petersburg.

Last year’s artists included Danny Schmidt, Sam Robbins, Mare Wakefield and Nomad, and The Whispering Tree.

Music fans interested in hosting a show in their home or office are invited to contact the festival as well.

Contact Fran Snyder, fran@listeningroomnetwork.com, 727-280-6208

For Immediate Release

Listening Room Festival was a great introduction into the community in St Pete and all of our hosts did a fantastic job at setting up the space and making us feel right at home. The money was great and we made lasting fans and friendships. I would recommend the Listening Room Festival to any artist who appreciates performing in front attentive, supportive audiences that appreciate the gift of good music and connection. – Rory, Quiles and Cloud

Learn more and apply at ListeningRoomFestival.com.

Why Listening Room Network is Absent from Social Media

While sharing my thoughts, experiences, wishes, and dreams on social media has led to many blessings, I am now becoming more private online, and that includes ListeningRoomNetwork, our festival and related business activities.

There was a time when we didn’t know each other’s every fleeting thought. And it was OK. Maybe it was better?

There’s something about human nature that seeks to find patterns, something in common. And there’s something about us that is riveted by conflict. Posts on social media, especially Facebook, seeking to share and explore issues too often descend into disrespectful conflict.

There’s also something about us that craves products that seem FREE. The hidden cost is the corporate abduction of our data, repackaged and sold to advertisers, spammers, and even thieves.

The final straw for me was learning that 3 of our Facebook pages (ConcertsInYourHome, ListeningRoomNetwork, and ListeningRoomFestival) had been taken from me. I had invested many thousands of dollars creating and promoting these pages. Some hacker in eastern Europe managed to remove me as admin, severing my access to my followers. How do I know this? Facebook told me.

And even though Facebook has a record of every keystroke I made to create and maintain these pages for years, they would not return these pages to me unless I gave them a copy of my driver’s license. It would be rudimentary for them to establish my identity with the gobs of information they already have. They just want more. I refused.

Of course, after 10-15 years of feeding them my data, I still have tons of useful connections and friendships with my Facebook profile, and it’s difficult to look away. There are interesting and kind people that I can only connect with via Facebook. But if I post something that has anything to do with my business, Facebook finds a way to hide that from you, unless I pay them.

Give us more money. Give us more data.

Trust us. Trust Alexa. Trust Google. Trust that Ring Camera. Trust. Trust. Trust.
Never mind the constant parade of hacks and leaks of our personal information by corporations and government entities.

Give us your info and we’ll make your life easier and more fun. It’s mostly true!
The trend is so powerful. How can you resist? Everyone is doing it.
Do you really want to go backwards?

I have no desire to live in the woods and to cut myself off from modern life. I enjoy the city and I like Google maps. I occasionally like to make a ripple in the water and see who is swimming online.

So – I can’t promise you won’t see me on social media, but I will be as absent as possible.

But the NETWORK? Doesn’t it need exposure and promotion via social media?

Not really. Our members are free to use social media as they wish, and they often share our content. Over the years I’ve found that our best artists and hosts come from word of mouth, not advertising.

For example, one of our artists tells a talented friend, “You have to join this site – it’s where I get most of my best gigs!”

Or an attendee asks a house concert host, “How do you do this?” and the response is “I joined ListeningRoomNetwork.com – they make it so easy.”

So, I’m not paying for clicks on ads and pages. I’m going as directly as possible to the people who appreciate what we do, and working to inspire them so they’ll share what we do.

If you want more, you can subscribe to our Podcast or join our network as a fan.

What do you think? I welcome your feedback here. https://my.listeningroomnetwork.com/contact

Fran Snyder

Founder, Listening Room Network & Festival

#LRFest – Listening Room Festival 2021 Recap!

Showcase at the Mahaffey Theater, April 2022. Photos by Donna Green

 

Due to Covid, we were forced to explore outdoor spaces for our Listening Room Festival Showcase. Thankfully, we were able to rent the beautiful courtyard between the Mahaffey Theater and the Dali Museum.

This was a technical and financial challenge, as it was the first time we had to rent a stage, sound, and light in addition to the performance space. Our production choices worked out well, and Donna Green was able to capture some of our best pictures ever with this new setting.

We were also forced to scale down in terms of artists, selecting only TWO traveling acts instead of our usual 4 or 5. Joy Ike and Chris Trapper enjoyed enthusiastic audiences at house concerts as well as the showcase, and we were privileged to showcase local act Kristopher James as the opener for the showcase.

When we started LRFest in 2012, it felt like a moonshot. I wanted to create a gathering to celebrate house concerts, and to create a music showcase opportunity in the middle of a profitable tour. Most importantly, they build a base of friends, fans and potential gigs in Florida that will pay dividends for years to come.

As is the case with house concerts, the sweet, listening vibe and profitability are the obvious rewards that mask the more important developments of community and connection. On this front, each year, we see more hosts and fans travel to Tampa Bay area to attend shows and make new friendships. We see them cooperate for routing, lodging, and even for volunteer help at each other’s events. The festival community is creating a rich, cultural tapestry of music support in our region.

See you next year?

Will you apply as a performer
Will you host a show in Florida or the southeast?
Will you join your music tribe for a music vacation?

#LRFest – Listening Room Festival 2022 Recap!

Showcase at the Palladium Theater, March 25th 2022. Photos by Donna Green

As we approached our Tenth annual LRFest, we were still in uncertain times, with a significant portion of our community still concerned about Covid, vaccines, and Russian invasions to boot. Despite the jitters, we had a wonderful festival, and managed to please a fantastic group of performers – Danny Schmidt, Sam Robbins, Mare Wakefield & Nomad, and The Whispering Tree.

When we started LRFest in 2012, it felt like a moonshot. I wanted to create a gathering to celebrate house concerts, and to create a music showcase opportunity in the middle of a profitable tour. Most importantly, they build a base of friends, fans and potential gigs in Florida that will pay dividends for years to come.

As is the case with house concerts, the sweet, listening vibe and profitability are the obvious rewards that mask the more important developments of community and connection. On this front, each year, we see more hosts and fans travel to Tampa Bay area to attend shows and make new friendships. We see them cooperate for routing, lodging, and even for volunteer help at each other’s events. The festival community is creating a rich, cultural tapestry of music support in our region.

For me, the biggest thrill is the growing number of hosts and fans who travel to St. Petersburg for this event. They come from different cities, different states, and even different countries – to take in a music vacation filled with house concerts and time with their tribe. Thanks to Dani Goodband, Jim and DeBrenda Michienzi, and Alice Schaefer for making the trip this year!

We hope you’ll join us for this one-of-a-kind festival.

House Concert Photos from LRFest 2022. 

See you next year?

Will you apply as a performer
Will you host a show in Florida or the southeast?
Will you join your music tribe for a music vacation?

The Artist You Don’t “No”

House concert hosts and venues, over time, develop a “feel” for what artists tend to be like. Years on the road and stage can shape most of us in similar ways. Of course, artists are not all the same.

One way artists differ is how they book shows. There is a spectrum between distracted/disorganized/timid and focused/organized/tenacious.
The former artist will reach out once, maybe twice, and anything short of an enthusiastic reply means they will disappear from your life, for at least a year or two.

The latter artist will email again and again until you respond. Nothing short of a strict “No thank you” will deter them from reaching out until they have a solid answer. You might find them tiring because they “won’t get the hint,” but tenacious ones tour more and have longer careers. They deal with many hosts who are also distracted/disorganized, and the artist’s persistence leads to success often enough that they stick with it.

Some hosts are actually grateful that the artist hung in there and tried again.

Always keep this in mind. You should only host artists you are excited about. If you are unlikely to get excited about this artist, you are only wasting your time AND theirs by not saying so.

Artists are human, and in our network they are professionals. They deserve a clear answer.
It’s OK for a host to be uncertain, but if your gut feeling is “no,” it’s best for everyone if you just say it.

YES is our favorite answer.
NO is our second favorite answer.

The artist you don’t NO sometimes wishes you did.