Examples: Tell us about your venue/series!

When a new host or venue signs up, they often find it hard to describe the intent, vibe, or highlights of their series. So we’ve created this post to give some compelling or helpful examples of what you might say to the public, or to your invitees, about your events.

PRIVATE HOUSE CONCERT

EXAMPLE 1: Ours is an outdoor backyard concert series in the heart of Birmingham’s Avondale neighborhood.  We host talented musicians from all over the world in an intimate and rustic setting from April through October. Guests are invited to bring their lawn chair and a favorite beverage to enjoy great music under our giant oak tree.

EXAMPLE 2: Tucked away in a stunning high desert location at the southern end of the Hualapai Mountains of northwest Arizona is the home of Ben & Yrma, where you can see intimate concerts with high quality Folk and Americana musicians. For attendees it’s a great place to spend quality time with friends and neighbors, and to share “once in a lifetime” musical events. For artists, a place to recharge, refresh & have a great time playing music.

EXAMPLE 3: Dedicated to music for me and you by supporting independent, “hand crafted” music. “Behind the storms of daily conflict, crisis and struggle, it is the artist, and the poet and the musician that continues the quiet work of the centuries, building bridges of experience between peoples,  reminding us of the universality of our feelings, desires, and despairs, and reminding us that the forces that unite are deeper than those that divide.” (John F. Kennedy) Our house concerts pull together a diverse group of people with a common interest in music and we have a blast!  Join us for a wonderful evening of handcrafted music….

EXAMPLE 4: We do our concerts outdoors whenever possible (weather permitting), on the screened patio by the pool, in the evenings under the moon and stars, often with soft candlelight setting the mood and the scent of night blooming jasmine permeating the air. 

We ask for RSVP’s in advance so that we can be adequately prepared.  We no longer do pot luck dinners… they require extra room, and we’d rather use that space to squeeze in a few additional guests.  However, we ask guests to bring a light snack or dessert item (finger food only) to share, and we provide plenty of soft drinks and beverages.  (The coffee pot is always going.)  There is always time to socialize and chat (with other guests as well as with the artist) before the concert begins and during the break.  For the safety and comfort of all guests, our concerts are smoke and alcohol free.

Occasionally, depending on the artist preference, folks will stay after the concert is over, and there will be jamming.  We love having company, and Sunday mornings after a concert generally means lox and bagels on the patio.  Each concert is unique, as each artist is unique… so we never fully know what to expect.  But concert weekends are always an incredible experience.

 

PUBLIC VENUES

EXAMPLE 1: Our Vineyard & Winery is a brand new venue created for live acoustical music. Indoor and outdoor stages designed by a sound engineer to provide intimate acoustical performances in a creative, artistic and inspiring atmosphere. We want to support and encourage original music from all genres. We have housing to accommodate four artists and are near Amish country and many other enriching destinations.

EXAMPLE 2: Ours is not a traditional “house concert,” because we have a permanent venue at a local UU Church. We have been around since 1993, and at this venue since 1996. <p>We are non-profit, and 100% volunteer-run. Our unofficial motto is “We’re a great place to play on your way to somewhere else,” but that philosophy has helped us host an impressive list of performers over the years.

EXAMPLE 3: Our Coffeehouse is a non-profit, volunteer-run venue. We encourage local and regional performers who play both cover and original material. We’re open every Friday evening from 7:00-10:00PM, pass the hat for donations, and there’s no cover charge. We have an opening and a feature act.If you’re just starting out or you don’t want to play a full show, we also offer an open mic night on the third Thursday, and a song circle on the first Thursday of each month.

 

 

 

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What change are we trying to make?

change

I’ve begun The Marketing Seminar, taught by Seth Godin. In it, he asks some poignant questions, making sure that we unearth our core values before piling on tactics and advice on how to reach the right people for our community. Here was the first question.

What change are you trying to make?

For artists, I want to teach them that performing in noisy places and hoping to be discovered is only one way to make it in the music business, and that’s it’s probably not the best way. For some artists, playing small, intimate concerts is the best way to hone your craft, make a living, make new fans, and to reach them more profoundly.

For music fans, I want to teach them that music is as beautiful and promising as it ever has been, and the experience of hearing a small, independent artist or group in the right atmosphere can be sublime. For some fans, the ones who are generous, and inspired by the possibility of helping artists grow, I want to teach them how they can participate, by hosting concerts – in their living rooms, gardens, or other remarkable spaces.

I want these two groups to form a growing community called the Listening Room Network. It’s already started, but there’s a long way to go.