What Should You Put in Your Booking Info?

This post is to help you (LRN hosts and venues) fill out your “Booking Information” in your LRN profile. Have a look at the examples below, and feel free to copy, paste, adapt anything you find helpful into your own profile.

(“<p>” just creates paragraph space.)

Example 1: (Style, banter, content)

We book based on mutual interest and availability. Please don’t be offended if we can’t accommodate your request, since there are always more amazing artists than there are available dates. We are focused on presenting a range of artists and would like to foster a diverse musical community.
<P>Things we’re hoping to see when we view your profile: videos of you performing live that include both your song and some amount of stage banter; a sense of humor (irreverence preferred); a modern and distinctive take on roots music; songwriting that appeals to an English major. A “No” is not a rejection of your talent, but just the awareness that your particular style doesn’t match our particular style.
<p>We do not host more than one event per month, so please check our schedule of upcoming events before making your request. Other things that may affect booking: local shows and festivals, extreme weather, Memphis Grizzlies play-off games.

Example 2:

Looking to book any dates from late April through mid October (warm months only), weekends preferred but not essential. Our barn venue is beyond description (in the best way).

Example 3: (Season, Best night of Week)

We welcome artists to perform between late May and early October. We do not host concerts between November and April–Heavy snow prevents guests from parking here in Tahoe.
<p>
Because we only host a maximum of 3 house concerts per year, we are very choosy because we want the artist to be successful.
<p>
We run all inquiries through our audience panel. Most of our guests are Celtic music lovers. They crave audience participation and gentle humor.
<p>
FYI–Our best-attended house concerts are on Friday nights.

Example 4: (Small, One-Set Format, Weeknights Available, Short Notice )

I ONLY BOOK 4-8 weeks out. It’s a great last minute filler gigs, often on Sunday or Monday. We host TenTen Concerts (1 set).
<p>
We prefer solo/duo acts with a well-honed show… not just a song-list. We also like at least 30% uptempo or groovy material… we want energy as well as poetry!

Example 5: (Family-friendly)

Singer/songwriters encouraged; country, bluegrass, folk solos and small bands; small family-friendly venue.

Example 6: (Age, Cover Songs Appreciated)

We need a high proportion of upbeat music with some great covers. Our audience wants to have fun.
<p>
Our programs are always held on the Second Tuesday night of each month. This avoids most of the holiday travel problems.
<p>
Most of our crowd is 55+, and they very much appreciate a few recognizable cover tunes in each set. Several regional artists are repeated each season, so open dates are limited.

Example 7: (Genre)

Looking for a blues acts!

Example 8: (Frequency)

We are now accepting inquiries for our 2020 season of shows. We book one show per month.

Example 9: (Foreign Language)

We still have dates available for 2021. Best in spring or autumn. No one-man bands. Best 3-4 musicians, at least 2. Generally looking for upbeat, Americana/Roots… audience is both French + German + speak no or little English, so music and vibe must be emphasis. (Sophisticated lyrics are largely lost.)

Example 10: (Unamplified on Purpose, Must see you first)

We usually book 9 to 12 months in advance. And, to ensure that performers are a good fit for our audience, we will only book after seeing an artist perform live at least once.
<p>
If we like your video samples, we will make every effort to catch you at a live performance when you tour central Texas so that we can consider you for booking on your next tour through the area. <p>Note that our series is unamplified – no mics, no PA, no sound system – and we are committed to keeping it that way. If you must have a sound system, then we are not the right series for you. <p>We expect 2 sets of at least 45 minutes each with a break between the two sets during which our performers should mingle with our guests and may sell product. We provide free coffee, water, lemonade, and a desert, or light snack, during the break. <p>After the show, we have a song circle for local musicians (amateur and professional) and you are welcome to participate or listen but you are under no obligation to do either. During the song circle, we provide a simple dinner for our performers and all guests who stay for the song circle. We make every effort to accommodate your dietary needs. <p>Hopefully that covers everything in regard to our series but if I left something out, feel free to ask.

 

 

 

How to Choose Content for your LRN artist profile.

A new artist asks:

I was under the impression that it was important to post mp3s that are as close to how I would be performing as possible, but when I listened those of a few other artists, their mp3’s were very produced, with other instruments that I am certain they could not play all at once. Do you have advice for how to choose the best content for my LRN profile?

Great question!

Most of the time, a LRN host or host will go straight to video 1 in your profile. From there it’s anyone’s guess… video 2, audio 1, etc… we don’t know.

The way I think about it is… if they see a great representation of your “live, intimate concert” in video one, then that really opens up your options for the rest of your content. I want them to fall in love with a song, so I want to lead off my audio tracks with whatever recording has had the most success at hooking people — the song with most plays, most requests, most sales, etc.

They probably won’t get to your third mp3 if they don’t love at least one of the other two.

Best foot/feet forward… don’t worry about the shoes!

Testing 1, 2, 3

That said, there’s nothing like data to help you make decisions and adjust your profile over time. If you are having great success with your content – don’t change it! Have a look at this chart.

Host Responses to Booking Inquiries:

  • Yes… 13%
  • Maybe… 25%
  • Not Now… 41%
  • No… 21%

Yes/Maybe are italicized above, as we consider them “positive responses.” That means that 38% of host responses are favorable. If your positive responses are significantly lower than that, it could be worthwhile to change up your content before you make your next batch of inquiries.

Again, Video One in your profile is the most critical thing to update. (Changing your second mp3 is less likely to make a difference, unless it has a provocative title that people are likely to click on.)  [Note to self –  let’s see if we can get that data.. what are the most clicked items in an artist’s profile!]

It’s not just about content!

There are other important factors that can affect the responses you receive, including…

  1. are you pitching hosts who aren’t a good fit?
  2. are you not carefully reading their booking information and missing important cues?
  3. are you pitching dates without enough (or too much) lead time?
  4. are you not personalizing your inquiries in a meaningful way?

If you put little effort into your communications, you can’t expect a lot of effort in return.

Think. Guess. Track Results. Repeat!

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