Photo by Jess Phillips.
A few months ago we created Fan Memberships for our network. Our existing reputation is for helping new hosts get started, and helping them find talent for their shows. However, the biggest challenge that hosts (and artists) face is developing a steady audience – one large enough to fulfill the expectations for each show.
Over the next few months you’ll see our ads on Facebook (the social media where most of our hosts and fans live) as well as a few other places. We want to inspire new people to attend shows and to get them hooked on our culture. They’ll meet like-minded people and stay connected via their membership.
We also know that the best source of new hosts are people who have attended at least a few house concerts. They have clearer expectations, and often have ideas of what they’d like to do differently or better. Fan memberships will also encourage and inspire some of these new fans to host shows.
Fans are now a third and equal partner in our network. Their participation is vital for our success. We aim to increase turnout and make a deeper cultural change in the world. A change that serves the art and the people.
More on this subject soon.
Thanks for being part of it.