Clear targets create more successes.
Hosts and venues at LRN have the opportunity to list their next desired booking month. The wording is tricky here, because we’re talking about the month that the show would take place, not the month that inquiries should be sent.
Some hosts might have a booking range of more than one month. Since only one month can be selected, the “target month” should be the first month of that range. You still have plenty of room for detail in the booking info window, where you can describe that you have several months available, etc.
For example, if you are booking to fill dates in March April and May, you can say exactly that in your booking info, and select “March” as your target date until that show is filled.
The target date is not meant to exclude all other possibilities, it’s simply the best and soonest target.