Thanking/Surveying Your Audience – Emails After the Show

Follow Up Email

Important cultural events deserve a recap! Your guests also deserve a thank you and maybe even a preview of the next show. Don’t miss the opportunity to remind your friends what a great experience they had, and to make them look forward to the next one.

You might include:

  • a picture or link to pictures
  • story or compliment from the artist
  • items left behind (clothing, dishware, etc.)
  • details of your next show!

You can also ask for feedback.  Ask them:

  • if they took any great pics they want to share
  • what was their favorite aspect of the concert
  • what would they suggest to improve your events

Make your attendees feel like they are part of your series. They will return more often and bring friends.

Here are some excerpts and examples from our hosting community!

Dear Friends and Family,

Thank you so much for attending Nathan’s concert last evening! It was a memorable event! I am looking forward to greeting you in my home for JT’s concert and to my concerts in the future! I am proud of all of us for showing our support for independent music! 🎶

Next show is April 12th! [webflyer link]

Warm regards, Judy

—–

What a show!

Thanks for joining us for another special  concert. Here’s a [link] to view our pics or share one of your favorites from the show. Be sure to RSVP soon for our jazz concert – we only do jazz once per year and it’s always well attended. [Link]

 

Surveying Your Audience

Some hosts in our network send out an easy survey after each show to gather feedback from their audience. If you act on the best suggestions, it’s a great way to improve your series over time. Also, your audience will help you fine-tune your desire to invite performers to play again the following year… did they love the show as much as you did? A survey is a great way to find out.

There are great apps like SurveyMonkey to help you put together effective email surveys. Also you can create something decent (and free) with Google Docs, and many email services (Constant Contact, etc.) also have survey options that merge easily with your list of contacts.

Screen Shot 2018-08-06 at 5.18.18 PM

 

Remember that clear, short, easy emails are effective and rarely frustrating to receive. Show genuine interest in your audience and you’ll find that many of them love to share their opinions.

And you, keep on sharing that music!

 

 

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Author: Franman

Singer-songwriter, music entrepreneur, and founder of Listening Room Festival, ConcertsInYourHome, and Listening Room Network

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